Category & Insights

Are gaps in your Value Chain keeping you awake at night?

Posted on 10th July, 20233 min read

“A value chain is a progression of activities that a firm operating in a specific industry performs in order to deliver a valuable product (or service) to the end customer” definition courtesy of Wikipedia.

Do you have gaps in your value chain where you would benefit from an expert partner?

Do you stay awake at night worrying about your workforce, their ongoing expertise, and the increasing costs and availability concerns within the labour market? The Strikeforce team can help alleviate this worry whether it be certain roles or whole teams, on a short-term or longer-term basis. Strikeforce have demonstrated time and time again their value to organisations of all shapes, sizes and needs. Here are just a few examples.

Category & Retail Insights
Strikeforce recently assisted a leading global Frozen Food Manufacturer achieve an exclusive Supplier Agreement in a highly competitive environment. The Strikeforce Category & Retail Insights team were enlisted by the client to present a compelling proposition to the retailer that would secure them exclusive ranging. Strikeforce, with their deep understanding of retailer expectations and measures, employed bespoke analysis techniques and provided dozens of propositions in order to demonstrate the most effective ranging for the retailer. Return on inventory investment, margins, expected run rates, sales transferring from existing ranging and shopper insights were all assessed to determine the optimal proposition.

Space Planning
Strikeforce have a wealth of experience with Space Planning tools and processes, and recently helped a leading Hardware Retailer assess, identify and negotiate the best Space Planning tool for them. This was quite a transformative undertaking for the client as they had been previously using an out-dated solution. Strikeforce aided them through the entire scope as they successfully implemented this best-in-class range and space function. The retailer has been seeing the benefits of this investment across Merchandising, Operations, Finance, and Store Development functions, with over 3000 planograms and 360 floor plans built.

Floor plans and Planograms
A leading Liquor Retailer requested Strikeforce expertise initially for a 3-month contract, that turned into a 3-year secondment of 4 Strikeforce Space Planning experts across the retailer’s 3 banners. The project included converting AutoCAD files (a technically challenging task) into a more operable solution and working with the client’s Category Managers, Store Development and Operations teams. The retailer benefited from the dedicated Strikeforce’s Space and Floor Planners who worked in-house at head office for this period.

A range review was fast approaching, and a leading Spreads Manufacturer had received a deletion notification from a major retailer. As part of this project, Strikeforce analysed past planograms and how historical changes influenced sales. This, together with robust analysis of the retailer’s POS (point of sale) data, Strikeforce uncovered category trends and built a compelling case for the client to take back to the retailer. This aided the client in maintaining ranging and add value to the retailer-supplier relationship.

Brand Performance
The Strikeforce team have assisted multiple clients build solid brand strategies through data-driven insights. Strikeforce have a wealth of knowledge in multiple channels of trade and all stages of the commercial conversation, providing clients tailored strategies to support brand initiatives. From briefing, analysis, strategy and planning- the client’s needs remain front and centre- often requiring a bespoke approach. By combining the power of Strikeforce’s unique data sets (including real-time data) they can tell you which stores to target, when, with what activation and the location in store that gives you the best return on investment. The Strikeforce team are passionate about providing solutions that deliver success.

With over 50 years of experience servicing retailers and suppliers across a multitude of industry verticals, Strikeforce are uniquely positioned to provide a customised and integrated offering to meet your business needs. Their service suite includes, but is not limited to:
Category and Retail Insights
Space Planning
Supply and Demand Planning
Experiential Marketing
Retail Digital Marketing
Shopper Marketing
Field Management Software
Sales and Negotiation Skills Training

Tell us what is keeping you awake at night, and let us demonstrate how we can supercharge your value chain.