Brendon Walker joins Strikeforce as Director of Business Development

Posted on 20th August, 20203 min read

Strikeforce, Australia’s largest retail services and shopper marketing agency has appointed an industry heavyweight to develop their service offering across the non-FMCG sector. With over 20 years of experience in the industry, Walker has delivered some of ANZ’s most notable retail activation campaigns — including the retail launch of Apple’s iPad to the ANZ market. His appointment is one element of a broader strategy Strikeforce has implemented, to meet the changing needs of the industry. Their overarching plan aims to provide clients a holistic agency offering that includes essential current & future shopper marketing services.

Working across multiple retail categories including Consumer Electronics, Telco, Home Appliances, Fashion and New-Tech, Walker’s shopper marketing strategies have been adopted throughout ANZ, the USA & Asia. His time within the industry has sharpened his ability to identify shopper trends and create retail-service efficiencies that have generated millions of dollars in revenue for his clients.

Walker has pioneered some of the industry’s first shared-category teams, that reduced retail activation costs by 28% for companies like Sony, iTunes and Logitech. He has also developed sales and training campaigns that have increased market share for clients like DeLonghi, HP, Nokia and Telstra, to name a few.

CEO, Matt Lloyd comments, “Our strategy to broaden our offer in terms of both services and channels covered was most recently actioned in our acquisition of the Blueprint Group and their suite of complementary business divisions. Now with the appointment of Brendon, focusing on future retail tech solutions and developing a shopper-centric strategy for all non-FMCG markets, we are 100% capable of delivering consultative and activation services with a clear and demonstrable return for any supplier & retailer across the ANZ retail market, and truly adding value as a strategic partner.

On Strikeforce’s strategy, Walker comments, “It’s a smart move by Strikeforce. Their investment into retail-centric solutions and a retail support strategy is just what the industry needs right now. How we use category insights and emerging shopper marketing tech like AI, AR & VR will set us apart from our competition. We’ll work with retailers to keep their staff employed through innovative sales tools and by expanding ‘peak sales’ periods, drive sales for our clients using data and insights. With our tech solutions, we will work closely with regional and small businesses to offer their goods to a wider national audience. The move complements Strikeforce’s already stellar reputation for servicing the FMCG and Home Improvement space. I’m excited, 15+ years in an agency and the last 4 years of running my own consultancy business, Strikeforce feels like a perfect fit”.


Strikeforce is Australia’s largest retail services and shopper marketing agency. We activate sales and marketing solutions for any company wanting to connect their brand and products with the right customers across all retail categories in ANZ. We integrate consultative and activation services to ensure your investment converts to meaningful and measurable goals. We are 100% Australian made and owned and focused on supporting the best brands with the best people

For more information, contact Brendon Walker at