Category & Insights

Find the right coffee machine for that perfect cup: Strikeforce Category Insights

Posted on 4th March, 20212 min read

Need a coffee? These category insights will help you find the right machine for that perfect cup!

If you’re a manufacturer, this report might be the insight you need to grow your market share.

For manufacturers/suppliers & retailers alike, matching or beating financial year sales growth for the new financial year is going to prove challenging. Big questions being posed are:

  • How can we stimulate growth with less stock?
  • How do we retain market share with strong competition?
  • How do we predict production range vs category growth?

The Strikeforce Insights Team has put together a category report to help answer some of these queries, linked below.

It’s expected by 2027 that global coffee machine sales will hit $5billion pa, up from the reported $3.8billion in 2019 (Source – This was the prediction pre-COVID & we all know what the pandemic has done for home coffee experiences & machine sales since!

Production, supply & demand continue to be somewhat of an issue with no clear word from manufacturers on when this will change, but retailers here in Australia are excited at the outlook for coffee machine sales. As CHOICE buyers have said, “It’s not that you can’t buy the item at all, it’s that you often can’t buy the exact model you want”. (Credit Grace Smith, ex CHOICE content producer).

Download the Coffee Machines Category Insights Report PDF here.


Engage with Strikeforce & Extravert to design a retail engagement campaign that will deliver on these growth questions.

For more information or if you would like a more detailed report, contact Brendon Walker (

Strikeforce, Australia’s largest retail services agency integrate consultative & activation services to ensure your investment converts to meaningful & measurable goals. We are 100% Australian owned & focused on supporting our people & creating jobs for Australians. Our consultative & activation suite of retail services deliver to you true ‘end2end’ solutions resulting in speed to market, increased market share, boosted revenue & cost efficiencies.

Extravert is our creative shopper marketing, brand activation & experiential agency servicing the consumer electronics, FMCG, liquor & Hardware sectors. Operating for over 25-years, we’re the creative side of Strikeforce. Our award-winning team create, produce & activate sales, brand & marketing campaigns for any company wanting to connect their brand & products with their target customer in all retail channels across ANZ.