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Merchandising

Amplifying brand presence with agreed and incremental in-store tactics and visual displays that sell.

Our 3000 + passionate brand activators utilise thousands of data points from our proprietary tools – implementing store-by-store merchandising activity inline with the overall pre-agreed execution plans or look for customised, incremental and over and above, merchandising opportunities in-store to increase sales for our clients.

Merchandising

We put your brand in the perfect spot – right in front of the eyes that want it.

Our field capability in Australia and New Zealand is the largest of any company carrying out over 1m value-adding store/outlet visits per year and also implementing over 150,000 planogram layout changes per annum. Our team are experts at maximising compliance at store level whilst seeking and agreeing incremental displays. We display, and showcase products more effectively than anyone else.

Field investments that convert to meaningful ROI: getting more than you’ve paid for

Brand and commercial objectives are at the forefront of our activations. We can integrate our creative team, data scientists and in-store brand activators to work together with our clients to ensure field investment converts to meaningful and demonstrable ROI. We know where, when, what, why and how people are purchasing. So, we can put your brand in the perfect spot – right in front of the eyes of your potential shopper and consumer.

Flexible structures 

Our flexible and scale structure enables us to react to changing markets and customer requirements dynamically. Driving more efficient outcomes for our clients. From shared visits with other clients (syndicated model), to dedicated store visits for single clients or dedicated teams for single clients, our brand activators are an extension of our clients’ sales and marketing operation but with ultimate flexibility of deployment and spend.

We flawlessly execute the pre agreed objectives whilst seeking incremental in-store opportunities to get more than you’ve paid for.

 

  • 3000+

    Passionate brand activators - The largest team in Australia and New Zealand

  • 150,000

    Planogram layout changes per annum